A new CEO has taken over the organisation and has asked you to produce a presentation to the board of directors to advise them on the concept of ‘Globalisation’ and the challenges this creates for global businesses trying to enter new markets.
business
Description
You are an advisor for the board of directors of ‘{your company name country and industry} a fastgrowing company The company has also expanded into Mozambique, Canada, Gabon and Australia, and hope to expand into other countries soon.
A new CEO has taken over the organisation and has asked you to produce a presentation to the
board of directors to advise them on the concept of ‘Globalisation’ and the challenges this
creates for global businesses trying to enter new markets.
You are required to investigate and explain the key factors that drive globalisation as well as the
key challenges this creates when operating globally. This will be presented by using a PESTLE
analysis to guide you and show analysis of cultural, economic, political and social dimensions.
The presentation should include the following:
he presentation should include the following:
1. An introduction to the concept of globalisation.
2. An explanation on the driving factors of globalisation.
3. The significant impact of digital technology upon globalisation.
4. Complete and present a PEST/LE analysis of the organisation.
5. Explain the challenges of globalisation and the strategic challenges this represents for the organisation.
6. Provide recommendations on how to overcome these challenges.
