A strategic audit of Southwest Airline
management
Description
STRATEGIC AUDIT REPORT- Guidelines
I - EXECUTIVE SUMMARY (1 Page)
This section should be a review of the Strategic Audit’s findings. It is not
to be a history of the firm, or what the firm does. The Executive
A summary is meant to sell your Strategic report to your reader.
II – HISTORY OF THE STRATEGIC AUDIT FIRM (1 Page)
Give a brief history of your Strategic Audit firm.
III. MISSION AND VISION STATEMENTS ANALYSES (2 Pages)
- Identify your firm’s Mission and Vision Statements.
- Analyze them.
- Recommend a revised Mission Statement and our Vision Statement, if
needed. Support your decision.
If a Mission Statement and or a Vision Statement does not currently exist,
create one or both. Give your rationale.
IV. CORPORATE GOVERNANCE (2 Pages)
Board of Directors-
Mention who is on the BOD; what organizations do they represent;
when they were elected to the BOD; and what BOD Committees
they are on.
Senior Management-
List the present senior management team.
V. EXTERNAL ENVIRONMENT: OPPORTUNITIES AND THREATS (1 Page)
EFAS Analysis- Create an EFAS Matrix. No additional analysis is needed.
VI. INTERNAL ENVIRONMENT: STRENGTHS AND WEAKNESSES (1 Page)
IFAS Analysis – Create an IFAS Matrix. No additional analysis is needed.
VII - ANALYSIS OF STRATEGIC FACTORS- SWOT Matrix (1 Page)
SFAS Analysis- Create an SFAS Matrix. No additional analysis is needed.
VIII. STRATEGIC ALTERNATIVES AND RECOMMENDED STRATEGY- TOWS Matrix (1
Page)
TOWS Analysis – Create a TOWS Matrix with four strategies.
IX. IMPLEMENTATION OF RECOMMENDED STRATEGY (1 Page)
MGMT 436 Capstone
06/2015 Page 2 of 2
From your TOWS Analysis and Matrix recommend the one strategy that
you feel best meets the future needs of your firm. Support your decision.
X. REFERENCES (1 Page)
At least seven quality references.
