A theoretical literature review on the following concepts – segmentation, targeting and positioning
marketing
Description
TASK: Write
a case study on segmentation, targeting and positioning for a service outlet of
your choice (Bank, Hospital, Hospitality, etc.) in UAE.
Your report should include:
·
A
brief introduction to the company and its products
·
A
theoretical literature review on the following concepts – segmentation,
targeting and positioning
·
A
detailed description of variables used by the service outlet of your choice to
segment the market – please support your answer with examples.
·
An
evaluation of the attractiveness of the target segment using Porters five-force
model.
·
POP
and POD’s for your chosen service.
·
Draw a perceptual map that will help you
analyse the market position of your chosen service outlet.
·
Conclusion
and recommendation
This assignment is an
individual assignment and the due date is 3rd October, 2020
This
assignment represents 10 % of the total grade.
- Before
submission, please make sure that you cite everything you have taken using
APA style of citation otherwise it is considered plagiarism.
- Word
file, report should be between 2000 and 2500
words in length
- Times
new roman, font 12, justify alignment, 1.5 lines space.
- This
assignment represents 10 % of the total grade.
- Look
below for the cover page format
