After reading the case you have been introduced to Tilly Fernandes and the dilemma she faces
business
Description
After reading the case you have been introduced to Tilly Fernandes and the dilemma she faces. She is grappling with the question of whether or not to launch the company (Totally Tidy by Tilly). What criteria (her personal goals) will help her make this decision? (5 Marks)
Perform an industry size-up (analysis) to identify the threats and opportunities in this industry. What implications can you derive from this?Consider Section 2 of Chapter 2
