An overview of strategic management
management
Description
Learning Activity 1:
Introduction to Strategic Management (2014) provides an overview of strategic management
and strategy. To launch our exciting course, this learning activity requires you to explain a
“high-level” overview of your previous or current organization’s strategic management and
strategy! Conclude with an analysis of its effectiveness.
Unknown (2014). Introduction to Strategic Management. Washington, D.C.: The Saylor
Foundation.
Learning Activity 2:
Breaking News! This just in! The University System of Maryland Board of Regents just
announced you as the new President of The University of Maryland University College
(UMUC)! Congratulations!
Too excited to control yourself, your first order of business is to overhaul its current mission
and vision statements! The good news is the board highly anticipates change. Based on week 1
reading and additional research (review of UMUC’s current mission and vision statements),
propose new UMUC mission and vision statements! Based on the reading for each statement
identify and explain the salient characteristics.
References to use:
Strategic Management
Chapter 1: Mastering Strategy: Art and Science
- Chapter 2: Leading Strategically
Goldsmith, D. (2013, July/Aug). Rethinking the company’s competitive advantage. Financial
Executive 29(6), 14-17.
]
Papula, J., Volna, J. (2013). Core competence for sustainable competitive advantage. Academic
The conference, 1-7.
