Anita works as a senior event management executive at M4EO (Made for Each Other), one of Singapore’s most successful wedding planner.
business
Description
Faculty
of Business, Economics & Accounting
Department
of Business Studies
Department
of Accounting and Finance
School
of Hospitality and Tourism
SPECIAL ASSIGNMENT
MGT204
SUBMISSION DATE: 5 DECEMBER 2020
In view of the closure of the University
DUE TO THE Covid-19 crisis, the final examination for MGT204 with a weightage
of 50% will not be conducted. In place of this, the assessment for this component
will be replaced with the assignment below.
Students can contact me at 0122600038 or
email me at kishenta@help.edu.my if
they have any queries or issues.
Department of Business Studies
HELP Bachelor of Business (Hons)
ASIAN ENTREPRENEURSHIP &
INNOVATION
MGT204
FINAL ASSESSMENT (INDIVIDUAL)
AUGUST 2020 Semester
DUE DATE: 5 DECEMBER 2020
Weightage:
50%
Read the following
short cases and answer the accompanying questions.
Question 1
Anita works as
a senior event management executive at M4EO (Made for Each Other), one of
Singapore’s most successful wedding planner. She finds this industry to be very
exciting and vibrant. Hence, she has been involved in this business since she
graduated from college some seven years ago. Her long-term dream is to be a
proud owner of her own entrepreneurial venture offering similar but unique
services to several niche markets in the Asian region. She strongly believes
that wedding planners and event management firms are here to stay and will
remain relevant for years to come. It has changed the management practices
traditionally carried out by individuals themselves. Due to its rapid growth,
many entrepreneurs are eager to jump into this industry. This development is
more evident now due to the popularity of, among others, destination and
theme-based weddings.
Based on the
case presented here and other relevant reading materials, answer the following
questions:
1) Discuss the various steps that a young entrepreneur
should take if he/she wants to embark on a similar type of business venture; (300
words)
2) Using relevant examples, explain three challenges that
business owners face in this industry; (300 words)
3) If you were to engage a wedding planner, how would you
go about choosing the right one? (300 words)
4) Suggest any unique initiative(s) that can be
undertaken by future business owners in this industry. (300 words)
