ARTICLE ON GLOBAL MARKETING.

marketing

Description

Find a scholarly, peer-reviewed journal article (published within the last 5 years) on Global Marketing

Write an article review of 750-1,000 words that addresses the following: 

  1. What is the thesis (main idea) of the article?
  2. Why is (are) the author(s) writing about the topic?
  3. What facts are presented?
  4. How does it relate to the other readings (especially the text) on the topic?
  5. What are the conclusions and recommendations?
  6. Critique the article.

Prepare this assignment according to the guidelines found in the APA Style Guide. Abstract not required.

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