SEE 2005 The Business of Sports
Final Exam
After watching the three Olympic
Games videos and reviewing all materials covered in the weekly folders you are
to answer the following questions in detail:
Barcelona Totally
Transformed By Hosting 1992 Olympic Games
Rising Cost of Olympics
Begs Question of Why Host the Games
Where will you be in 2028?
1. As the costs of hosting the Olympics
soar, what are the benefits and pitfalls for a city to host an Olympics?
Identify and explain three major costs.
2. What are the three most important
lessons learned from the 1992 Barcelona Games that host cities need to consider
when biding for the event?
3.
In your opinion is it realistic for
Los Angeles to host the Olympic Games in 2028? Why or why not?
4.
Why is corporate sponsorship
important to the success of the Olympic Games?
5.
Do you think it is ethical for the
Olympics to be used as a means of corporate marketing? Why or why not?
Format
Requirements:
·
Your
essay should be a minimum of 2,000-2,500 words.
·
You
are expected to use reference materials from the weekly folders and provide a
reference list at the end of your essay.
·
Your
essay must be typed and double spaced using 12 point font and 1” margins.
·
After
you complete your work, you should save your essay as a Microsoft Word
document, and upload it to the assignment entitled: "Final Exam
Essay".
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