Assignment 1: Working with your Zip-6 Scenario: Differences in Marketing Requirements Ravi and Keith have received a detailed report on research the firm commissioned across several different global markets about taste preferences for the Zip-6 product. W
marketing
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Assignment 1: Working with your Zip-6 Scenario: Differences in Marketing Requirements Ravi and Keith have received a detailed report on research the firm commissioned across several different global markets about taste preferences for the Zip-6 product. While Zip-6 has achieved more success in some markets than others, the firm’s chemist has shared her belief that it would likely achieve more if the taste were better suited for these markets. She also contends that the taste alteration can be achieved simply and inexpensively without altering the basic effects of the product. This is something that Ravi and Keith have never before considered.
