Assume you are a manager in a multinational corporation that needs to send a team of three to five people to Saudi Arabia for about two weeks to investigate the possibility of selling your products there. What advice should you give them to help assure that cultural problems do not impede their success in this task? Assume your company is from North America or Europe and considering establishing an office in Saudi Arabia. Which additional operating costs might it have to assume because of the Saudi culture? What industries tend to be particularly subject to cultural differences? Why?
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