Best Practices in CRM – Why is CRM so much broader than AR management? What new elements does this ERP function bring to organizations?

management

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MSFS 670 – Session 5 discussion – A. Best Practices in CRM – Why is CRM so much broader than AR management? What new elements does this ERP function bring to organizations? Are there any new trends emerging in CRM that we’ve become aware of through our recent readings?

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