Blue Ocean Strategy has companies look at four key questions to develop
english
Description
Blue Ocean Strategy has companies look at four key questions to develop their corporate strategy to lead them to differentiation:
1. Raise: What factors should be raised well above the industry's standard?
2. Eliminate: Which factors that the industry has long competed on should be eliminated?
3. Reduce: Which factors should be reduced well below the industry's standard?
4. Create: Which factors should be created that the industry has never offered?
