Brief introduction assignment, including introduction of the business
others
Description
Public
Relations - Assignment 1 (A)
Weightage – 25%
a)
For a business of your choice, discuss the importance of Public
Relations. Include evidence from literature. (refer to at least 4 articles)
b)
Discuss the role that social Media
plays in building the chosen organization’s image
In the
assignment, you can include the following guidelines:
(i)
Brief introduction assignment, including introduction of the
business (3 marks)
(ii)
Importance of PR for the business (4
marks)
(iii)
Supporting evidence from literature (7
marks)
(iv)
Role that social Media plays in
building the organization’s image (4 marks)
(v)
Conclusion (2 marks)
