Learning Outcomes

Tasks/ Responsibility

Criteria & Allocated Marks

Assessed Marks

Aspiring students should be able to demonstrate their knowledge in  Business Ethics  through well written  the assignment.

The task required searching for good article, reading thoroughly and analyzing the content of the article. Relate and assimilate the contents of the article to the theories learnt in class and Business Ethics reference texts.

Students are expected to explore their ability to act as a marketer in coming up with new CSR approaches and strategies that the  organization analyzed should adopt to bring new and better approaches to their corporategoals and corporate governance.

• You are required to select an article from journals, text books, online material preferably corporate social responsibility. You are required to do an article review (analyze current practice and strategies, relate to theories and practical examples) which highlights the corporate social responsibility by the selected successful organization of Malaysia origin and focus on contribution of their success of CSR efforts to business ethics field of study, to the organization growth and corporate governance. 
• Student is strongly encouraged to use the theories learnt in class and relate it to the scenarios in the article by using your own words.
• You are advised to synthesis the information gained from practice and theoretical view.   
• Finally student is  encouraged to critically contribute your own ideas on how the organization can further improve their corporate social responsibility to the benefit of society, nature and country by reference to successful practice in other nation or nations.
• Include the benefits and gains selected organization will gain for the suggested CSR efforts.

IMPORTANT:

1. This assessment Title and Document must be attached to your assignment.

2. Using someone’s work as your own tantamount to plagiarism. Quote them accordingly. You will need to upload into Safe Assign to verify similarity index not exceed 25% overall and 5% limit of each source. Marks will be deducted shall you be found to have high similarity.

3. Write up to be between 1500 words  - 2000 words.

FONT SIZE: 12, FONT TYPE: Times New Roman or Arial, 1.5 Spacing. Include assignment submission cover sheet and Question Document.

Assignment given : 3rd SEPT 2019

 Assignment due : 11^th Oct 2019

PENALTY FOR LATE SUBMISSION: 2% for each day late.

Contents of the Article Review/ Introduction – 20 marks

Discussion on CSR from theoretical perspective – 20 marks

Use of Theories to Support Discussion  and synthesis – 30 Marks

Use of Own Ideas –  20 Marks

Format and Reference – 10 Marks