Can Field Sales and/or Retail Stores Survive in the Face of Internet Competitors
marketing
Description
MBA Level Marketing Paper - Business to Business Marketing (2 Pages Max) Can Field Sales and/or Retail Stores Survive in the Face of Internet Competitors? Until recently, this assignment questioned the ability of internet players to compete with traditional sales and marketing channels. Given the rapid growth of internet sales, that question seems to have been answered. So we now flip the question over and ponder what it takes for the more traditional methods to compete.
