Choose a specific real-world hospitality business to research. Be sure to focus on one specific location not the enterprise as a whole. For example, you might choose a resort in your area or a restaurant at which you have dined. Analyze the business's products and specific location. Develop a 1,050- to 1,400-word Marketing Plan for the business you have chosen. Address the following in your paper: Develop a market assessment for the business. Utilize the four Ps of the marketing mix in a Marketing Plan. Develop promotional ideas for the business. Format your paper consistent with APA guidelines.
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