CITRIX SYSTEMS INC.
business
Description
Purpose: This assignment is the first of three assignments. Students will use the tools
and apply concepts learned in this and previous business courses to demonstrate an
understanding of how organizations develop and manage strategies to establish,
safeguard and sustain its position in a competitive market.
Monitoring competitors’ performance is a key aspect of performing an external
environment analysis. This assignment provides students the opportunity to evaluate
the competitive position of one of the organizations listed below and integrate that
information in an External Factor Evaluation (EFE) matrix and Competitive Profile
Matrices (CPM).
Instructions:
Students will perform an external analysis on an industry where a company from the list
below operates and competes. Alternative companies/industries may be studied but
only with the instructor’s prior approval.
- T. Cross
- Fitbit
- Citrix
- Riverbed Technology
- Darden Restaurants
The PowerPoint should focus on factors related to the company’s industry and the
an environment that it and its competitors make. The factors to measure are those
identified in SWOT, 5 Forces, PESTEL, EFE, and CPM.
In completing the assignment, students will perform research on the selected company,
its industry, and its competitors and respond to the required steps below:
Step 1: Create a PowerPoint Presentation. The final product will be no longer than 20
slides including the title page and reference page. Students will use the note section of
the PowerPoint to discuss, explain and support the reasoning for information presented
in each slide.
Step 2: Review assignment grading rubric.
Step 3: In completing the assignment, students are required to support the reasoning
using in-text citations and a reference list. If the information is taken from a source
document, it has to be cited and referenced. Both in-text citations and an associated
reference list are required. View the sample APA paper under Week 1 content.
Students may also look under Course Resources>> Student Toolbox for APA resources.
Step 4: Complete an External Environmental Analysis:
Use tools, concepts and information from your own research to perform an external
analysis of the company’s environment. Include the following:
- Company overview
- Industry analysis
