Company ABC, a department store, is interested in knowing if materialism is a factor in why people like or dislike their products.
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Description
Company
ABC, a department store, is interested in knowing if materialism is a factor in
why people like or dislike their products.
To
find out, they have administered a mail survey among their customers using a
random sample from the list of buyers who have acquired a credit card from the
company. Below is the questionnaire they
have used for this survey:
You
have been randomly selected to participate in a survey that our company is
administering to better help our customers.
Please help us by responding to all of the questions below truthfully
and with candor. Your responses will be
anonymous and kept confidential. Thank
you for taking the time to respond to the questionnaire.
1.
How old are you? ___________
2. Do
you have any children? ___ Yes ___ No
3.
Are you currently employed? ___ Yes ___ No
4. Please respond to the below statements by checking
the point that best represents your level of agreement or disagreement.
a) Buying things gives me a lot of pleasure.
Strongly
agree __
__ __ __
__ __ __
Strongly disagree (VAR name =
Buy)
b) I enjoy life’s uncertainties.
Strongly
agree __
__ __ __ __ __
__ Strongly disagree (VAR name = Life)
c) Some of the most important achievements in my life
include acquiring material possessions.
Strongly
agree __
__ __ __ __ __
__ Strongly disagree (VAR name = Poss)
d) It is OK to think of people as objects.
Strongly
agree __
__ __ __ __ __
__ Strongly disagree (VAR name = Obj)
e) I have a great interest in learning about other
cultures.
Strongly
agree __
__ __ __ __ __
__ Strongly disagree (VAR name = Cult)
f) Materialism is not a trait that people should be
proud of.
Strongly
agree __
__ __ __ __ __
__ Strongly disagree (VAR name = MATER)
g) I really like ABC products.
Strongly
agree __
__ __ __ __ __
__ Strongly disagree
5. Sex: ___
Male ___ Female
