Compare and contrast Hofstede’s, Trompenaars’ and Hall’s models of culture. Critically discuss how knowledge of these three models is important when it comes to international business. Use appropriate examples to illustrate your answer.
business
Description
Individual Assignment Briefing
(For Mumbai
Students, with due date extended to 4 May)
|
Module Name |
Culture and
International Business |
|
Module Code |
BS5201M |
|
Assignment Title |
Replacement for
Final Exam (Mumbai Students) |
|
Type of Submission |
Final Individual
Report (50% of module grade) |
|
Word Count/Time
allocation (for presentations) |
2,500 words (1,250
words for each question). References and appendix are excluded from word
count. 10% allowance applies. |
|
Issue Date |
6 April 2020 |
|
Submission Date |
3 May 2020
at 23:59 Mumbai time |
|
Date of Feedback
to Students |
20 working days |
|
Where feedback can
be found |
Brief comments on
the electronic script, summary comments and a breakdown of the allocation of
marks in the “rubric” in Canvas |
|
Assignment Task |
|
1.
Compare and
contrast Hofstede’s, Trompenaars’ and Hall’s models of culture. Critically
discuss how knowledge of these three models is important when it comes to
international business. Use appropriate examples to illustrate your answer. 2.
A UK company has just
invented a revolutionary new flexible screen tablet that can perform the same
functions as PCs, but costs only half as much to manufacture and is
considering entering an emerging market, Brazil or India. Write a business
report for this company detailing how the assessment of opportunities in
these two countries should be done (i.e., what factors or data need to
considered/included in the assessment).
Once you have chosen the country, please analyse and recommend how you
would enter your chosen country. |
|
Background/Context |
|
This report is 50%
of the overall module grade. It
provides summative assessment for TB1 (Q1) and TB2 (Q2) in lieu of the Final
Exam. |
Allocation of Marks
|
|
Allocated Marks |
|
Q1 Introduction Introduction of essay with a clear statement of assumptions. |
5% |
|
Q1 Use of Company Examples Description and explanation of the key issues using real or
hypothetical company examples. |
15% |
|
Q1 Use of Theory and Sourcing Use of relevant theories and tools to support your analysis. Evidence
of academic sourcing. |
20% |
|
Q1 Conclusions / Recommendations What are key conclusions and recommended actions? |
5% |
|
Q2 Introduction Introduction of essay with a clear statement of assumptions. |
5% |
|
Q2 Use of Company Examples Description and explanation of the key issues using real or
hypothetical company examples. |
15% |
|
Q2 Use of Theory and Sourcing Use of relevant theories and tools to support your analysis. Evidence
of academic sourcing. |
20% |
|
Q2 Conclusions / Recommendations What are key conclusions and recommended actions? |
5% |
|
Clarity Overall clarity of presentation for both papers. |
10% |
