Consumer Behavior
marketing
Description
Introduction
Start your paper here. An introduction paragraph is a good idea. It should state the
TOPIC of your paper and provide a roadmap for the reader. Indent five spaces the first sentence
in each paragraph.
Blue Shield 65 Target Markets
Indent first sentence in each paragraph five spaces. Describe your Customers. By ages,
and other demographic attributes
Goal for Communications on Blue Shield 65 Target Markets
Be specific. Indent five spaces the first sentence in each paragraph.
Key Message Needed
Be specific. Indent five spaces the first sentence in each paragraph.
Media Recommendations
Be specific. Indent five spaces the first sentence in each paragraph.
Timing for Media for Blue Shield 65 Target Markets
Be specific. Indent five spaces the first sentence in each paragraph.
Conclusion
Your final paragraph should provide a summary of your paper. This reminds the reader of
where you took them on your road trip. It is similar to reviewing your photographs after a
vacation. There should be no new information included in the conclusion.
