Consumer Protection and Product Safety—Vitamin Water Advertising Claims
social sciences
Description
Week 6: Assignment
In each week, the learning assignment is designed to demonstrate your competence with the
Terminal Course Objectives of the course. Prior to working on the assignment, you should read
through the week’s chapters and lecture.
Clearly identify your work with your name, the date, the week number, and the assignment
name, and upload work to the Dropbox.
The questions are designed to probe the higher levels of thinking and learning such as
analyzing, evaluating and creating, and so there often are no correct answers. Instead of
focusing and who wins or loses the case, you should analyze, evaluate and create alternative
solutions to the various issues presented while arguing and debating the connections between
business, law, politics and ethics.
Terminal Course Objective: F, G
Video Case Study: Consumer Protection and Product Safety—Vitamin Water Advertising
Claims
Watch the video case study and then write a one- to two-page reflective paper (double
spaced) on the following questions while discussing the connections between business, law,
politics and ethics.
1. According to the video, Coca Cola advertises that Vitamin Water will give people protection
similar to exercise or flu shots. Discuss whether this is deceptive advertising or mere
promotion.
2. Vitamin Water responds to the claim by stating that the ingredients are clearly on the label.
Discuss whether manufacturers have any duty to warn the public about their products or
whether the law should adopt the idea of “buyer beware” so that consumers read the labels.
3. Near the end of the video clip, the health and medical editor states that washing hands and
drinking water will keep one healthier than most of the health products on the market. Should
Congress or the states be more assertive about regulating products based on health issues or is
that too much like big brother watching?
