Create an Integrated Marketing Plan for a real failed business that you were given the opportunity to bring back to life.
marketing
Description
Final: Create an Integrated Marketing Plan for a real failed
business that you were given the opportunity to bring back to life.
Ex: Woolworths, BlackBerry, Radio Shack, Blockbuster, ToysRus,
KayBee Toys, etc. You can use one of these, but I would prefer you find
your own.
Provide the following
- Cover page
- table of
contents
- history of the
company
- why did it fail,
when it filed for bankruptcy
- New marketing
plan to revive the failed business
- what would you
have done differently - use as many marketing examples from the
text.
- This is where it
gets interesting. If possible, I would like an example of the
advertisement they used before they closed their business. Use any media
necessary: Google, YouTube, print media, etc.
- Design the
companies new "comeback" advertisement. You may actually
draw it on paper, or use Photoshop to crop images, or explain "draw
it out" using very colorful visual words describing what I am to
see.
- please cite work
Minimum 5 pages. No maximum page limit as long as the
following that I requested above is done. Have fun and be creative.
There will be NO extensions for the final. I ask that
everyone take this assignment(final paper) seriously since it constitutes 50%
of your grade and is substitute for all the exams in this course.
Due date is 20nd August 11.59 pm
