Final: Create an Integrated Marketing Plan for a real failed
business that you were given the opportunity to bring back to life.
Ex: Woolworths, BlackBerry, Radio Shack, Blockbuster, ToysRus,
KayBee Toys, etc. You can use one of these, but I would prefer you find
your own.
Provide the following
Minimum 5 pages. No maximum page limit as long as the
following that I requested above is done. Have fun and be creative.
There will be NO extensions for the final. I ask that
everyone take this assignment(final paper) seriously since it constitutes 50%
of your grade and is substitute for all the exams in this course.
Due date is 20nd August 11.59 pm
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