Creating a Strategy for Marketing a Service Assignment
business
Description
Creating a Strategy for Marketing a Service Assignment 8
Competencies Addressed in This Assignment and Aligned to Learning Outcomes
The following competencies align with indicated learning outcomes and each criterion for the
assignment aligns to a competency.
- Competency 1: Formulate a comprehensive strategic marketing plan.
- Create a marketing plan.
- Build and sustain long-term customer relationships.
- Assess how to identify markets.
- Competency 2: Analyze the process of developing a global marketing strategy.
- Assess how to identify markets.
- Competency 4: Integrate ethical marketing practices into marketing strategies.
- Build and sustain long-term customer relationships.
Overview
For the service, you selected in the Unit 8 Discussion, write a 2–3-page marketing
communication plan. In addition to the digital tools you used in your discussion posts, what
other communication tools would you use?
Instructions
In your assignment, complete the following:
1. Assess segments of a marketing plan for a service. Be sure to address and explain:
- Your target market for your service.
- The appeal you expect to use for your plan.
- Your product, price and distribution strategies as part of your plan.
2. Compare how creating a marketing plan for service is different from how you might create a plan for a
tangible product.
3. Explain your strategy to incorporate ethics into your plan to ensure the building and sustainment of long-term
relationships.
Requirements
Your paper should meet the following requirements:
- Written communication: Must be free of errors that detract from the overall message.
- Resources and citations: Format according to current APA style and formatting guidelines.
- Length of paper: 1800 words, double-spaced pages, not including the title page or the references page.
- References: A minimum of two scholarly references other than the assigned readings.-
- Font and font size: Times New Roman, 12 points.
