Customer experience is the brand When Woolworths newly elected chairman Gordon Cairns fronted the media recently,
marketing
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Customer experience is the brand When Woolworths newly elected chairman Gordon Cairns fronted the media recently, he stated he would turn Australia’s biggest retailer around by appointing a the strong leadership team and putting customers first. Cairns has acknowledged he has a big challenge ahead; the task at hand revealed in leading market researcher Forrester’s latest report on customer experience.
