Delta Airlines
Overview of paper
Primary Target Market
Discuss, in general terms, your project company's primary target
markets - be sure to discuss the primary target markets in this
section
Secondary Target Market
Discuss, in general terms, your project company's secondary target
markets - be sure to discuss the primary target markets in this
section
Target Group
Choose one target group of your project company and name it.
Discuss the group's demographic profile. Provide as much depth as
possible.
Market Position
Compare your project company's market position with that of its
major competitors. Provide data on the size of the overall market.
Provide data (in chart or graph form) on the market share of your
organization and your organization's competitors.
Conclusion
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