Develop a two pronged advertising campaign of Diageo’s new alcohol delivery service in Bangalore, targeting local alcohol salesmen, utilizing online marketing tools and physical designs to be used on delivery vehicles, to be implemented by November 31st 2
business
Description
Research,
Develop and Launch advertising campaign to promote business venture by November
2019. More specific SMART. What, where, how, why, when, how many, to whom,,,,
Develop
a two pronged advertising campaign of Diageo’s new alcohol delivery service in
Bangalore, targeting local alcohol salesmen, utilizing online marketing tools
and physical designs to be used on delivery vehicles, to be implemented by
November 31st 2019.
Activities
Assign staff
member to lead advertising campaign
Determine key
aim of advertising
Establish
Budget for advertising
Research most
effective market methods for Bangalore
Research
competitors
Determine
target market segment
Consult local
publicity firm for marketing advice
Develop key
campaign messaging
Design various
pieces of advertising material
Select best
value advertising method
Approach local
social media influencers to explain convenience of the delivery service
Hire select
influencers to project social media part of advertising campaign
Determine
length of campaign for each advertising medium
Launch
campaign by November 2019
Outputs
Determine
budget for advertising (1-3)
Conduct market
research (4-7)
Develop and
design campaign (8-9)
Select most
effective advertising methods (10)
Approach and
hire influencers to deliver key campaign messages on their platforms (11-12)
Finalize and
launch campaign (13-14)
Outcomes
Analysed
marketing environment in Bangalore (1-7)
Created
campaign material (8-9)
Selected and
implemented advertising (10-12)
Finalized and
launched campaign (13-14)
