Development and Innovation Strategies
business
Description
New Product Development and Innovation Strategies – Assignment 1 Week 1
Recall the five examples leading up to the introduction of The Innovation Diamond. Can you spot any of
the vectors outlined in these examples?
Your assignment:
4-6 pages (6 maximum), double spaced
12 point font, Times New Roman
1” margins
Find a 6 the company that had an innovative idea. Using what you know from this week’s
lecture – focusing on The Challenge, The Solution, and The Innovation Diamond –
describe the innovation problem the company faced, their idea, and relate their
solution process to the (4) vectors described in the chapter (1)
- Include (3) APA cited sources
- Worth 30 points
- 21 pts for the body of the assignment
- 2 pts for identifying a company
- 3 pts for identifying an innovation challenge
- 16 pts total for implementation of each of the (4) vectors of successful innovation
- 4 pts for proper citations
- 5 pts proper format
- BONUS: 5 pts maximum for discussion over success factors, success drivers, or
- any other chapter (2) topic, in regards to the innovation challenges faced by your company
