Discuss how McDonald’s has created appeal in this product innovation

business

Description

What form of product innovation is this? Discuss how McDonald’s has created appeal in this product innovation (e.g. packaging, etc)?

What do you think are some of the challenges for this product to diffuse in the market? Do you think it is a fad, fashion or style?

How did McDonald’s leverage on its brand associations to develop this product? Who is the target market for this product?


requires academic references

mcdonalds straw is applicable

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