Description
BA538
CONSUMER BEHAVIOR HOMEWORK
How
does COVID-19 Pandemic Impact Consumer Behaviour and Marketing Practices
Questions:
1. Explain
how the COVID-19 (Corona
virus) Pandemic impact Consumer Behaviour? Give different examples. (40 Points)
2. Discuss
how the COVID-19 (Corona
virus) Pandemic impact businesses? Give different examples to marketing
strategies and practices that companies and brands develop during this crisis. (40
points)
Evaluation Details:
- Both questions need to be explained and discussed
by giving a variety of different examples.
- In your answers, you need to explain by making
use of different sources (e.g. reports, news articles, journal
articles, websites...) and also include your own opinions and
perspectives.
- The homework needs to be submitted via Blackboard.
Homework that is sent through other means such as mail will not be
accepted.
- You can do the homework alone or in groups of
max 2 students.
- Deadline for the homework: 18 May 2020. If
the submission is later there will be a mark down.
- The references need to be included at the
end of the report.
- The homework will be checked with safe assign
for plagiarism.
Assessment
Criteria:
- Format and organization of the report and use of
references: 10 points
- On time submission: 10 Points
- Content: 80 Points (when evaluating the content,
points mentioned in above stated evaluation details will be considered, such
as number and variety of examples, usage of related sources and
references, answering the two questions clearly, and also including own comments
in discussion)