earning Activity 1 Hershey needs your assistance in developing a clear organizational chart. Some of its top executives believe the company needs a divisional by product type structure, and other believe the firm needs a divisional by geographic type stru
marketing
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Learning Activity 1 Hershey needs your assistance in developing a clear organizational chart. Some of its top executives believe the company needs a divisional by product type structure, and other believe the firm needs a divisional by geographic type structure. Hershey makes such well-known chocolate and candy brands as Hershey’s Kisses, Reese’s peanut butter cups, Twizzlers licorice, mounds, and York Peppermint Patty. Hershey also makes grocery goods such as baking chocolate, ice cream toppings, chocolate syrup, cocoa mix, cookies, snack nuts, hard candies, and lollipops. Its products are sold throughout North America and exported overseas. Currently Hershey’s top executives have the following titles: CEO and President of North American Commercial Group EVP and COO SVP and CFO SVP and President of Hershey International SVP for Strategy and Business Development SVP of Global Operations SVP, General Counsel, and Secretary VP of Global R&D VP of Investor relation VP of Global Innovation VP of Corporation Communication Instructions: Step 1 -Based on the executive titles given above, construct an organizational chart for Hershey following the guidelines from the readings. Step 2 - Review some information about Hershey on the Internet. Decide whether you believe Hershey would benefit most from a divisional-by-product or a divisional-by geographic region design. Step 3 – Diagram your recommended chart. If you don’t have experience in creating an organization chart, Google – Organization Chart Sample Step 4 – Write a 1 page (300 word minimum) Executive Summary of your organization analysis and recommendation for Hershey. Source: David, F. R. (2013). Strategic Management. A Competitive Advantage Approach. New Jersey, NJ: Pearson Education Inc.
