Elements of a Marketing Plan Report of Nike.
business
Description
Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.
Identify the important attributes for your chosen product and select two key variables for your perceptual map.
Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.
Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market.
Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:
- Develop a Summary slide.
- Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral).
- Identify a Perceptual map.
- Explain the Map placement.
- Identify your references.
Innovation is a foundation of the Nike mark. Our organization was
established by two visionaries, Bill Bowerman and Phil Knight, who set
out to reevaluate athletic footwear. Over the previous decade, our drive
to outline and create better, quicker, lighter items has developed into a
considerably more aggressive motivation – to install long haul
supportability into our business. This more extensive vision calls for new
ways to deal with plan, administration, association and new apparatuses
and measurements to bolster combination and reception all through Nike.
Huge numbers of Nike's administration developments for manageable
development began inside, with the Corporate Responsibility and
Considered Design Teams. As inside endeavors grabbed hold, the center
extended remotely. Nike is currently rethinking its supplier, industry and
business connections. It is driving industry endeavors for systemic
change and seeking after a plan of genuinely problematic advancement.
