Essay #1: Describe the various forms of marketing research that can be performed, how each one can be used, and examples of each. Essay #2: Explain the steps to the Scientific Method (Chapter 1) and how it relates to conducting marketing research.
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Description
Essay #1: Describe the various forms of marketing research that can be performed, how each one can be used, and examples of each. Essay #2: Explain the steps to the Scientific Method (Chapter 1) and how it relates to conducting marketing research. Essay #3: Carefully detail the numerous problems that may occur when conducting marketing research including issues with data, people, behavior, error, etc. Essay #4: Explain the difference between exploratory, descriptive, and causal research and how each one is used. Essay #5: Detail the ethical and moral issues that you may face when conducting marketing research and the obligations of the researcher to ensure integrity. Essay #6: Describe the difference between quantitative and qualitative data; then provide examples of each. Finally, take a position on which data are more valuable and why.
