Evaluate the definition of product-harm crisis within the context of the Toyota case study
business
Description
Write a 5 page paper on the Toyota’s real-life case and develop recommendations that would help Toyota’s global leaders recover their brand loyalty. To prepare for this Case Study, read the case, “Challenges to Toyota Caused by Recall Problems, Social Networks, and Digitisation.” Submit a scholarly analysis in which you do the following: Evaluate the definition of product-harm crisis within the context of the Toyota case study. Identify the problems the Toyota leaders must solve. Analyze the organizational changes that were successful and unsuccessful. Synthesize your analysis of the literature to develop one or more recommendations for strategies Toyota might use to manage this product-harm crisis and recover brand loyalty in the global market. APA-formatted (6thed.) and in-text citations and references for all resources. Must have at least 4 scholarly resources. NO PLAGIARISM
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Toyota_Rajasekera_BUS499.pdf
