Description
Sponsorships are now a major component of professional sports. Football, basketball, baseball, and golf all have sponsors.Many stadiums are now named for companies. What would be the benefit of a clothing brand, for example, your favorite clothing brand, investing a large budget into sports sponsorships? What are the disadvantages? Examine the various sponsorship objectives. Which objective or objectives should your favorite brand pursue? Why? Outline the steps the brand would utilize in choosing a sponsor.