Step 1: Create a double-spaced, 12-point font Word or Rich Text Format (RTF) document. The final
product cannot be longer than 16 pages in length, which includes all tables and matrices but excludes
the title page and reference page. Those items identified in the technical analysis should appear under
the appropriate heading in the paper. Do no use an Appendix.
Step 2: Review assignment grading rubric.
Step 3: Follow the following format using these topics as headings:
Students may use subheadings.
Step 4: In writing the analysis, writing in the third person. What this means is that there are no words
such as “I, me, my, we, or us” (first-person writing), nor is there use of “you or your” (the second person
writing). If uncertain how to write in the third person, view this
link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person
Step 5: In writing this assignment, students are asked to support the reasoning using in-text citations
and a reference list. If information is taken from a source document, it has to be cited and referenced.
A reference within a reference list cannot exist without an associated in-text citation and vice versa.
View the sample APA paper under Week 4 content and How to Cite and Reference, also under Week 4
content. There are also resources located under Course Content>> Student Toolbox.
Step 6: In writing this assignment, students are expected to paraphrase and not use direct quotes
unless citing the mission statement of a company. Learn to paraphrase by reviewing this
link: https://writing.wisc.edu/Handbook/QPA_paraphrase2.html
Step 7: Read all course material for weeks 1 through 6 and perform independent research to provide a
comprehensive internal environmental analysis, strategy analysis, and selection.
Step 8: Jot down key facts about the company. Consider making an outline to capture key points in the
paper.
Step 9: In your paper, respond to the following:
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