i. Engineering knowledge & Logistics./ ii. Culturally diverse – global market understanding. P172. i. Current car companies could adapt and beat us out since they ha iv. Land for manufacturing plant v. Metal fabrication – suppliers iii. Not within our own target market — lack of understanding vi. Coding experience for website iii. Management i. Would be cheapest alternative without sacrificing safety vii. Financial experience support i. Need additional capital ii. Lack of experience ii. Lack of branding/difficult to build image ii. No specific competition iv. Good reputation the resources b. Weaknesses iii. Broad market a. Strengths c. Opportunities d. Threats
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