Explain why firms that are seeking to enter into international business may decide to choose an equity approach

business

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Question 1

Explain why firms that are seeking to enter into international business may decide to choose an equity approach to enter non-domestic markets compared to non-equity approaches (17.5 marks)

Question 2

Describe the four strategic options (market conditions and appropriate strategy) local firms in an emerging economy can choose from, in response to a multinational corporation's entry (attack) into the local market. (17.5 marks)

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