Federal Express Case study
law
Description
Homework Assignment 1:
Two pages double spaced respond to the following Case Study. Be sure to cite your sources used in
your paper bottom of your second page.
Federal Express Knows Customers Want it Now!
“You know you have hit the big time when the purple-and-orange lettered Federal Express (FedEx) truck
driven by a smiling courier pulls into your driveway or walks up to your stairwell and hands you the purple-
and-orange envelope. First off, it’s always a blessed relief to get what’s inside, because it absolutely,
positively had to get there.”
Fred Smith, a 20-year-old sophomore at Yale University, understood this characteristic of American
culture when he thought up his topic for his business class project. We all know the legend, how he
wrote a term paper describing his idea for overnight delivery of documents anywhere in the country by
means of a fleet of airplanes flying to a hub system converging on Memphis of all places. Fred got a C on
the paper, and most of his buddies thought he was lucky.
But it took more than full faith in a sophomore’s brainchild to make FedEx what it is today. The
the company services one of the most important aspects of American culture and business: the need for a
NOW response and FedEx knows that the only thing it has to sell is NOW-without fail.
Questions to answer:
Around the globe, people have developed what has been called a “microwave mentality.” We like quick
service, instant food, and fast results. Does this describe you as a customer?
What other Global companies besides Federal Express base their success on NOW services and explain
why?
