Five Forces in the Entrepreneurial Marketing Environment
business
Description
Environmental Scan Report
In a two-page paper, conduct your own environmental scan of the United States, and identify several (two to
three) trends. Which category of environmental forces do they fall into? What marketing opportunities do you
see that could arise from these trends?
Five Forces in the Entrepreneurial Marketing Environment
As mentioned, there are five environmental forces in entrepreneurial
marketing: social, economic, technological, competitive, and regulatory forces.
Please note: As this is a graduate level class, it is expected all assignment
submissions will be presented in Microsoft Word in a professional manner and
include a title page. The student name is expected to be on every submission
for it to be considered complete and it is expected all assignments will be
formatted to cleanly fit on 8.5 x 11 paper when printed. If these requirements
are not met, the assignment will not be acceptable and at a minimum result in
a 15% penalty, if not returned. Also please remember graduate level writing is
expected in all submissions. It is the student responsibility to check the drop
box for any outstanding assignment requirements and to be sure the class
email address is accurate.
