The challenges facing Canadian Shopping Malls today
Total Marks 35 marks (15% of final grade)
For this assignment your professor will assign you a
shopping mall. You will find most of
your pertinent information from the Retail Council of Canada study. (Go to Retail Council of Canada >Industry Research
>load more> download 2019 Canadian Shopping Centre Study.)
https://www.retailcouncil.org/wp-content/uploads/2018/08/EN-2019-Shopping-Centre-Study_2020-01-15_WEB_v5_f_.pdf
Toronto Eaton Centre
For 18 marks answer the following;
(You may do this in chart format)
1.
What is the profile of the mall and who owns
it. (1/2 page)
2.
Who are the anchors of the mall
3.
What is the average sales per square foot in
your mall vs 2018
4.
What is the actual square feet of your mall
5.
What is the annual foot traffic
6.
What is the annual visitor count
7.
What is the average total annual sales (Average
sales X total square feet)
8.
How many stores were in the mall in 2019
9.
Looking at today’s climate list the stores that
have closed in the mall due to COVID-19
For 15 marks answer the following;
10.
Looking ahead what is the prognosis of the mall,
what changes will they make to survive (1 page)
For 2 marks include the following;
11.
Include an interior map of each mall
12.
Reference page
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