For this paper you will look at the use of social media as a tool for a salesperson. You will look at how a salesperson can use Social media to enhance their customer relationship performance and sales performance.
marketing
Description
Assignment 1C – Research Paper – Social Media use by a Salesperson to improve performance
This assignment can be done individually or as a team of 2.
For this paper you will look at the use of social media as a tool for a salesperson. You will look at how a salesperson can use Social media to enhance their customer relationship performance and sales performance. Social media can be used to strengthen the relationship between the salesperson and the customer, for networking and prospecting.
You will need to select a company that you will work for as a B2B sales rep (please do not contact the company). An easy way to find different B2B jobs is look on ca . Indeed . com for an outside sales representative position.
For this assignment you will:
- Research the benefits to a salesperson of using social media.
- The various ways to use social media effectively
- Identify and explain the best social media sites for B2B sales people
- Research on how to develop a social media strategy as a sales rep.
- Create a social media strategy as a new sales rep for a company.
- Explain your decisions in your social media strategy.
- Cite all sources used in your research, ensure they are valid sources.
- Do not just write a summary of an articles or concept – patchwork writing. Analysis and critical thinking are required.
- Hand-in word format
Assignment 1C Evaluation
Student Names:
Description | Marks | Marks Awarded |
Format – 4 The assignment is easy to read, flows well, and is concise - little unnecessary information 4 Correct grammar, spelling, and punctuation 4 Clear organization and use of headings 4 Appearance, language, and level of formality appropriate for target audience | 15 | |
Citation and reference list 4 External sources are fully documented and cited 4 Appropriate use of quotes 4 Valid sources | 15 | |
Content - Research and Planning - Originality and synthesis of ideas. Applies Critical thinking and decision making 4 Complete – all major sections presented 4 Relevant material is presented with sufficient depth and breadth 4 Well researched. Has names of potential contacts 4 Research was insightful and relevant 4 Information was obtained for a variety of valid sources 4 Applies critical thinking 4 Logical progression of arguments 4 Facts/examples support claims | 75 | |
Total | 100 |
