How important is CEO's reputation to the reputation of the business itself?
business
Description
Course: Business Law, Ethics and Social Responsibility
Consider and discuss the following:
- How important is the reputation of a business?
- How important is CEO's reputation to the reputation of the business itself?
- Is it better to have the reputation of being powerful or of being fair? For example, do you want to be insured by a company that always wins, or by an insurance company that is willing to allow the benefit of any doubt?
- Goodwill is the technical word for the asset of a company being worth more than the sum of its parts. How would you measure the Goodwill of a company in dollar figures?
Assignment should be about 500 - 750 words (1 - 1.5 pages) in length.
