Identify an existing opportunity in the market, propose a new business (or product) that can address it, and prepare strategy and related tactics for launching it.
marketing
Description
Group
Project: Developing a Marketing Plan
Identify
an existing opportunity in the market, propose a new business (or product) that
can address it, and prepare strategy and related tactics for launching it. The
end product is a strategic marketing plan for the business (or product). Read
Appendix p. A1 (Sonic Marketing Plan) to give you an understanding of how to
develop the plan.
The
final marketing plan report should be between 18-20 pages (12-point Times Roman
font, double-spacing, and one-inch margins), excluding any charts, graphs, and
figures.
