Identify the important attributes for your chosen product and select two key variables for your perceptual map
general article writing
Description
Using the same company you chose for your Week 2 assignment (Equity Bank Limited), choose a product or service the company offers on which to focus. Identify the important attributes for your chosen product and select two key variables for your perceptual map. Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.
