Identify the important attributes for your chosen product and select two key variables for your perceptual map
marketing
Description
Using the same company you chose for your Week 2 assignment (Equity Bank Limited), choose a product or service the company offers on which to focus. Identify the important attributes for your chosen product and select two key variables for your perceptual map. Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds. I have attached the assignment from Week 2. I have attached the template for the presentation. Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market. Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following: Summary slide Target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral) Perceptual map Map placement explanations References I have attached the assignment from Week 2 and I have attached the template that is to be followed. Please follow the template. Follow APA guidelines consistently.
