Identify the relevant market. What is the good or service that we are analyzing?
economics
Description
HootSuite
1)
Identify the relevant market. What is the good or service that we are analyzing?
2)
Market Structure. What market structure best characterizes this
market? Provide evidence of your
assertion. What strategies do firms in this type of market need to employ?
3)
Market conditions / competitive
environment. Discuss the dynamics of the
market - its players, how they interact, what exogenous shocks are impacting
the market. Are there any exogenous shocks
or are all the dynamics internal? Basically,
what's going on that is making the HootSuite management have to decide on
strategy.
4) What
advantages does HootSuite have over its rivals in its customer base?
5) Are
Hootsuite’s tactics and ideas about future strategy theoretically consistent
with how a firm operating in the market structure you suggest in #1 above and
facing the issues in #2 above should act?
Defend your assertion with theory and support from #3 above.
6) HootSuite
is evaluating pricing options. Do you
think these are consistent with theory? Which
option would you suggest and why? Defend
your suggestion with economic arguments.
