Imagine that you are on vacation and trying to determine what to do. You go to the hotel lobby and look through the brochure rack. You pick up a brochure about the local zoo. In reading the brochure, you learn what the zoo’s highlights are, including the mission. You should create a brochure – just like you might pick up in the hotel lobby – featuring the zoo of your choice. It must be a zoo that actually exists so the instructor can compare your work to that of the zoo’s website. It might be one you have visited on a number of occasions or one that you would like to visit. You are the graphic artist for the brochure and should use technology to develop the brochure that would include the mission of the zoo and other pertinent information that would help customers make the decision to visit the zoo. You may determine that the zoo’s mission statement needs revision and it is acceptable for you to rewrite the mission for your brochure. The overall design and size are your decision. Special consideration should be given to the font size, are the pictures clear, what info do you have in the folds of the brochure, and would you be persuaded to visit if you picked up this brochure when you were on vacation. Once completed, submit your work. Note that your brochure will be reviewed by graphic artists and printers who create brochures daily for their feedback.
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