In his book ‘Competitive Advantage’, Porter claims that the “fundamental basis of above-average performance in the long run is sustainable competitive advantage.”
business
Description
MANB 1133 –
1)
In
his book ‘Competitive Advantage’, Porter claims that the “fundamental basis of
above-average performance in the long run is sustainable competitive
advantage.” He identified three primary strategies for achieving competitive
advantage. Identify a disruptive technology that may impact a
business/organization and describe how will the competitive advantage of the
business be influenced by the technology. Draw and briefly describe each
competitive advantage in the mentioned context
2)
Universiti
Teknologi Malaysia (UTM), is an innovation-led and graduate-focused Research
University. It has two campuses which located in Kuala Lumpur, and in Johor
Bahru. Think of its operation in the context of 4th Industrial Revolution.
Conduct strategy analysis for its KL campus using:
SWOT
analysis
Porter
5 Forces analysis
3) Based
on the COG test. Describe Sentineles/Defender
personality according to the Myers Briggs Type Indicator (MBTI) and provide
examples on how do you apply that characters in your everyday personal and work
life.
