PG DIPLOMA ASSIGNMENT SPECIFICATION

Programme:

PG Diploma leading to the MBA Global

Module Level:

7

Module:

Marketing Management

Module code:

APO010-6

Contribution to Overall

Module Assessment (%):

100%

Assignment No(s):

Assignment 1: 40%

Assignment 2: 60%

Assignment Title(s):

1.       Business Report

2.       PowerPoint presentation - slides and speaker notes

Lecturer:

Anand Walser

Internal Verifier:

Hand Out Date:

Submission date:

Tutorial date:

04th November 2019

Referencing:

In the main body of EACH submission, you must give credit to authors on whose research your work is based. Append to your submission a Reference List that indicates the books, articles, etc. (offline and online) that you have read or quoted in order to complete this assignment (e.g. for books: surname of author and initials, year of publication, title of book, edition, publisher: place of publication).

Assignments should draw on relevant theories, models and frameworks.  It is critical that the student reflects this in the submission and accordingly students must give credit to the authors of the theories, models and frameworks. The Harvard system of referencing is required throughout and needs to be adhered to rigidly. 

Disclosure:

Please include the following statement on the title page of your submission, followed by your name and the date:     I declare that this assignment is my own original work and that I have acknowledged all materials used from the published or unpublished works of other people. All references have been duly cited.

Turnitin: All assignments must be submitted to Turnitin otherwise instructed by the Lecturer.

Late submissions will not be accepted and will require the student to seek mitigation

YES

X

NO

Learning Outcomes tested

(from module descriptor)

Assessment Criteria

1          Demonstrate the following knowledge and understanding

·         Critical comprehension of the role, theories, concepts, practices, environmental frameworks and contexts of marketing in organisations and the wider business environment, including the key role which research, marketing strategy, marketing plans, and marketing-led decision making have in organisations.

In the assignment 1, students will be able to demonstrate their knowledge on applying environment scanning tools / theories to research about the market conditions.

In the assignment 2, the students will be able to demonstrate their knowledge on segmentation, targeting, and positioning, marketing mix and control mechanisms.  

2          Demonstrate the following skills and abilities

·         To critically analyse, evaluate, plan, apply and interpret, marketing reports, tools and techniques, models and applications in marketing management in businesses and organisations.

In the assignment 1, the students will be able to demonstrate skills and abilities in analysing the Company’s Internal and external environments to suggest suitable KPIs by applying relevant marketing tools, techniques and models. 

In the assignment 2, the students will be able to demonstrate skills and abilities in analysing the proposed KPIs to suggest suitable target market, marketing mix and control mechanisms by applying relevant marketing tools, techniques and models.