In this assignment you are expected to design a creativity program, for a business organization of your choosing.
business
Description
BA 565 Assignment 3: Creativity Program Design
In this assignment you are expected to design a creativity program, for a business organization of your choosing.
1. Choose a business organization. If possible, use the same organization you have used for your previous homework. Give some basic information about the organization’s design context. How is the customer demand and product offerings in the market changing? How is the operations/manufacturing changing? What are the key challenges in product or process design?
2. (30 points) Propose one or two steering teams for design in the chosen organization. Which departments and expertise must be present in these teams? You may or may not need different teams for product or process innovation. Explain what is the theoretical basis of your team composition.
3. (40 points) Propose the types of activities you will include in the creativity program. Make a table of activities, the potential sets of participants, and goals of the activity. Explain how these activities complement each other and make-up a creativity program to sense the opportunities, find ideas, and develop them into product or process designs. Refer to design thinking literature in explaining your program proposal.
4. (15 points) Indicate how are you going to measure the effectiveness of your creativity program. What will be the metrics? What existing and future measurements will be necessary?
